In the old days of the internet, backlinks used to be the only means by which people could navigate through and find new websites and pages. After search engines started becoming the norm, however, backlinks lost importance as a navigation tool. Now, backlinks are commonly used to assess the importance of a particular website or webpage. A website with more backlinks to its name generally has a better chance of appearing higher on a Google search. It can be difficult, however, to find Google friendly backlinks that actually improve the popularity and importance of your website.
What is a Backlink?
Before we get too far, it’s important to understand exactly what a backlink is. In essence, a backlink is an incoming link from another website not affiliated with your own. For instance, if Website A has a link for Website B somewhere on its page, then that could be considered a backlink for Website B. Website B’s importance would improve in Google searches because the algorithm would recognize that it had been linked in another location.
But, not all backlinks are created equally. There are some websites that Google will not count as adequate for backlink status. So, Website B may be linked on Website A, but Website B will not receive a noticeable bump in page ranking as a result. That’s where the importance of Google friendly backlinks comes in. If you link to Website B from a prominent and respected site like Website C, then you will likely receive a noticeable, Google-friendly bump in page rankings.
How Do You Use Backlinks Effectively?
There are a number of ways to use well-respected backlinks that actually increase your page ranking. Obviously, if you have connections with another, prominent website, then you can link your website there. But, just including a link on another website often isn’t enough for Google to list you higher. What you really need is a combination of quality content with a backlink included somewhere in there. So, you can write an article, place a link to your website somewhere in the body of that article, and then get the article posted on a prominent (and relevant) website. Of course, without connections, this can be much harder than it seems.
If you need connections to Google-friendly websites, then your best bet is to seek out a quality article writing service. These services can offer you the ability to get your website linked on another website while also providing top-notch content that reflects well on your brand as a whole. These services also have connections in the industry so that you don’t have to worry about seeking out other websites on your own.
In some cases, backlinks can be provided as part of guest posts (which are essentially posts on blogs or websites that are written by another website or business). This is an easy way to get a link for your website out into the world. There are also a number of other options for using backlinks effectively, but it’s important to consult the professionals to really get the job done right.
by Michael Wood – Michael Wood is an online marketing expert and owner of Legalmorning.com. He specializes in reputation and brand management, article writing, and professional Wikipedia editing. He is an expert Wikipedia editor and has helped hundreds of businesses and people post their articles to the site where they have otherwise failed. He is a regular contributor to many online publications including AllBusiness Experts, Yahoo, Business Insider, Business2Community, and Social Media Today.