Google Hummingbird is the new search algorithm used by the Google search engine. It was released with a bit of controversy as a result of its new stringent search and SEO requirements. One of the major components of Google Hummingbird is that it efficiently breaks down queries that are sent in the form of a question. So, searches like, “Where is the nearest five-star restaurant to me?” could provide searchers with a better and more relevant set of results, instead of a list of random five-star restaurants. What Hummingbird effectively does, however, is decrease the value of the “keyword,” which had spurred business in the SEO industry for years.
That being said, keywords are not completely devoid of value under the Hummingbird structure. In many instances, articles that have the right and most relevant keywords will appear higher on Google page rankings. This is how the system has been working for several years under Google’s past algorithms like Panda and Penguin. But, instead of keyword-rich content, Google is focusing more on valuable content that actually provides beneficial information to the reader. You will no longer find articles packed with dozens of keywords on the high end of searches, because Google bots will simply skip over those thinking that they’re spam.
Cheap Article Writing Killing SEO Efforts:
In some respects, those Google bots are not wrong. One industry that Google Hummingbird is really targeting is cheap article writing services. If you pay for cheap articles, then you are often bound to get poor results. In most cases, paying for subpar content will get you penalized, especially under this new Google Hummingbird system. If you want to appear high in the rankings on relevant Google searches, then you need quality content that’s informative and not as focused on drawing in customers via spammy keywords. Before 2013, you may have been able to get away with junk content, but that’s not the case anymore.
Of course, in some instances, Google Hummingbird can also penalize good content for adding even one too many keywords. It’s a difficult line to walk, but good writers and good writing services know exactly how to get around the stringent algorithm. If anything, Google Hummingbird is good for expert content creators and bad for inferior content creators. This, of course, is also a plus for anyone using Google to search out information. It’s easier to find the most relevant information related to your query with the new Hummingbird algorithm.
Invest In High Quality Content:
If you’re looking for content creators for your own website, then it’s probably in your best interest to not skimp on the price. Cheap article writing services can get left in the dust by the new Hummingbird algorithm because they do not cater their content to meet the new guidelines. Instead, they may operate off of an outdate system that prioritizes keyword-stuffing over anything else. With Hummingbird, you need to have exemplary content on your website, and you just won’t get that with an inferior writing service. That’s why it’s always important to pay the best to get the best content for your site. This helps improve traffic, boost name recognition, and ultimately increase cash flow for your business.
by Michael Wood – Michael Wood is an online marketing expert and owner of Legalmorning.com. He specializes in reputation and brand management, article writing, and professional Wikipedia editing. He is an expert Wikipedia editor and has helped hundreds of businesses and people post their articles to the site where they have otherwise failed. He is a regular contributor to many online publications including AllBusiness Experts, Yahoo, Business Insider, Business2Community, and Social Media Today.