Improving your ranking on Google and other search engines is a priority for many websites and webpages. It’s something that can increase the visibility and, thus, profitability of your business if used correctly. There are a number of ways to improve your rankings and attain more traffic, but there are perhaps none more interesting than guest posting. A guest post is essentially content written by you for your business or website that appears on an external blog. For instance, you may have a bakery business, and, in order to get your name out to relevant consumers, you publish a guest post on a prominent bakery blog.
Having unique articles for guest posting is obviously a great way to increase your name recognition to any potential customers. That is the most obvious benefit of a quality guest post. More people will be inclined to check out your business and potentially become customers. This is largely because most blogs or websites that accept guest post content are considered reputable by their readership. If you get their seal of approval, then you will undoubtedly see an uptick in traffic, sales, and name recognition.
But, there is another benefit to guest posting that might not be as obvious to most people. Most guest posts will include a link back to your website somewhere in the actual content. Of course, on the surface this might seem like much and it may seem like an obvious thing to do for most blog curators or writers. It obviously increases traffic to your website because people who read the article can simply click on the link and see exactly what you have to offer right away. But there is another benefit to unique articles for guest posting and the links inside them that you may not be aware of.
In most search engine algorithms, websites are listed higher by how relevant they are to the search and how legitimate and notable they are. One way to increase notability is to have links to your website in other articles throughout the web. So, if your website is linked in a guest post article, then Google and other search engines will prioritize your website over others. Your “page ranking,”—or the measure of how high you appear on relevant Google searches—will increase exponentially. To that end, you’re getting more exposure via the actual guest post on the blog, but you’re also getting more exposure in search results on search engines.
It also helps for the guest posts to be full of 100% unique content. Google tends to penalize articles that are full of fluff or information that is similar to or exactly the same as other content on the internet. Thus, you don’t want to take a blog post from your website and repurpose it for the guest post. It’s important to have high-quality, unique articles for guest posting if you want to reap the benefits of a higher page ranking. Sometimes, that means calling on professional outside help to create the guest post content for you.
by Michael Wood – Michael Wood is an online marketing expert and owner of Legalmorning.com. He specializes in reputation and brand management, article writing, and professional Wikipedia editing. He is an expert Wikipedia editor and has helped hundreds of businesses and people post their articles to the site where they have otherwise failed. He is a regular contributor to many online publications including AllBusiness Experts, Yahoo, Business Insider, Business2Community, and Social Media Today.