One thing that always helps me when I am in a rut is to search out quotes from famous people, thought leaders, and experts. In fact, they don’t even need to be about business as long as you can adapt them to business. A year or so ago, I put together an infographic with quotes […]
Understanding Ad Fraud With Andrew Fischer from Choozle (Podcast)
About this episode of Marketing Impact: Andrew Fischer, co-founder of Choozle, is on this episode of the Marketing Impact podcast to discuss ad fraud. We learn exactly what ad fraud is, some of its common misconceptions, and proactive steps you can take to help reduce fraud. Guest: A seasoned digital media entrepreneur, Andrew Fischer co-founded […]
Difference Between B2B and e-Commerce (Podcast)
About this episode of Marketing Impact: Seth Rand is back on this episode of the Marketing Impact podcast to discuss the differences between B2B and e-commerce. Find out the difference between B2B and e-commerce sites and how marketing strategies differ for each. We talk about choosing a web developer who understands the difference and various […]
7 Ways to Get Your Guest Post Pitch Rejected
Oh yes, guest posting. If you want to rank high in search results, guest posting on other websites is a necessary evil. Some people don’t like to do it, but guest posting can help you establish your authority in your field and help build high quality backlinks. The problem? How to make a perfect guest […]
Modernizing Branded Content (Podcast)
Michael Srour and Mandy Ng from Cracked.com are on this episode of the Marketing Impact podcast to discuss branded content. Find out how the most visited humor website in the world (over 300 million page views per month) approaches branded content. We discuss how Cracked.com works with advertisers and how they are able to involve […]
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