Whenever its time to re-evaluate your online marketing strategy, you may want to consider adding a Wikipedia marketing strategy. You may have ignored doing so in the past due to the number of rules and complications of editing the site. However, it is now a must to implement a marketing strategy for Wikipedia. This article […]
Quantity, Relevancy, and Quality: Which Link Building Strategy is Most Important for SEO?
Thinking of starting a link building strategy? Already have a strategy but it’s not working? Maybe it’s time to re-evaluate the type of backlinks you are getting. The way Google looks at backlinks has changed drastically over the years. Backlinks are still a major ranking signal with Google, but no longer are two links weighed […]
Using LSI Keywords For Anchor Text
Anchor text is extremely important when building a link profile. Some may disagree, but there are a few things that make anchor text almost as important as the site you are linking from. The main reasons why you need to pay careful attention to your anchor text is because of rank and Google penalty. One […]
Link Diversity – Conquer Search Results with a Diverse Link Profile
Part of my work with brands includes helping them build a link profile. This includes internal links within their blog and landing pages as well as backlinks from other websites. Throughout the years, there have been many changes to the methods SEOs recommend for building links. This can be a problem for webmasters who build […]
Wikidata Can Be a Marketers Best Friend
Marketers need to start paying attention to Wikidata. In addition to helping their clients obtain a Google Knowledge Graph, it is an excellent source for mining useful information. I was contacted by a client in early 2015. There was a big issue with what they stated was their Wikipedia article. It was displaying someone else’s […]