Tom Treanor from Wrike is on this episode of the Marketing Impact podcast to discuss content marketing for startups. Regardless if you are just launching a small business or coming out of a startup accelerator in Silicon Valley, you must embrace content marketing for your business. Find out how to drive leads with content marketing as well as the advantages and disadvantages of doing it yourself, outsourcing, and creating content marketing teams.
Tom Treanor is the Director of Content Marketing at Wrike. He and his team focus on creating world-class resources and educational content related to management, team dynamics, project management and collaboration. Tom was previously the head of Digital Marketing at the Meltwater Group. He is a regular speaker and has been featured on sites such as MarketingProfs.com, the Content Marketing Institute and Social Media Examiner.
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