About this episode of Marketing Impact: Andrew Fischer, co-founder of Choozle, is on this episode of the Marketing Impact podcast to discuss ad fraud. We learn exactly what ad fraud is, some of its common misconceptions, and proactive steps you can take to help reduce fraud. Guest: A seasoned digital media entrepreneur, Andrew Fischer co-founded […]
Difference Between B2B and e-Commerce (Podcast)
About this episode of Marketing Impact: Seth Rand is back on this episode of the Marketing Impact podcast to discuss the differences between B2B and e-commerce. Find out the difference between B2B and e-commerce sites and how marketing strategies differ for each. We talk about choosing a web developer who understands the difference and various […]
Modernizing Branded Content (Podcast)
Michael Srour and Mandy Ng from Cracked.com are on this episode of the Marketing Impact podcast to discuss branded content. Find out how the most visited humor website in the world (over 300 million page views per month) approaches branded content. We discuss how Cracked.com works with advertisers and how they are able to involve […]
Using Influencers in Your Marketing Strategy (Podcast)
Influencer marketing is one of the hottest topics in marketing today. By utilizing someone’s influence on the market, you can bring trust to your brand and increase revenue. But how do you find an influencer willing to endorse your product or service? Jason Quey from the Storyteller Marketer is on to discuss trends in influencer […]
Prospecting LinkedIn for Leads (Podcast)
You’re on LinkedIn. Now what? Darren Kurilko from LinkedIn Lead Ninja is on this episode of the Marketing Impact podcast to discuss how to best utilize your connections on LinkedIn. Find out prospecting methods such as connection requests, InMail, and taking your contacts offline. We also touch on profile optimization and finding your target market. […]
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