Oh yes, guest posting. If you want to rank high in search results, guest posting on other websites is a necessary evil. Some people don’t like to do it, but guest posting can help you establish your authority in your field and help build high quality backlinks. The problem? How to make a perfect guest […]
Developing a Media Outreach Strategy
Media outreach is one of the best ways to brand yourself. In fact, many of the articles you read today have been the result of media outreach. While many stories are developed by publications looking to report on a specific topic, many more stories are pitched to, and accepted by, people outside of that publication. […]
Cam Newton Trolled on Wikipedia
“If you’re going to celebrate when you win, you’ve got to face the music when you lose,” – Jim Rome Apparently, Cam Newton just can’t escape the shame of losing Super Bowl 50. After dabbing all season in victory, he struggled against the Broncos as evidenced in the Panther’s 24 to 10 loss. Newton took […]
Business Leaders Discuss Email Marketing Fails
Email marketing is always a tough subject for me to handle. It can be complicated and time consuming unless you know best practices and use them regularly. Lately, I decided to conquer my fear of email marketing and jump into head first. I spent the last couple of months talking to industry experts in order […]
Wikidata Can Be a Marketers Best Friend
Marketers need to start paying attention to Wikidata. In addition to helping their clients obtain a Google Knowledge Graph, it is an excellent source for mining useful information. I was contacted by a client in early 2015. There was a big issue with what they stated was their Wikipedia article. It was displaying someone else’s […]
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