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Using Influencers in Your Marketing Strategy (Podcast)

May 12, 2016 By Mike Wood
Last Modified: May 2, 2019

Influencer marketing is one of the hottest topics in marketing today. By utilizing someone’s influence on the market, you can bring trust to your brand and increase revenue. But how do you find an influencer willing to endorse your product or service? Jason Quey from the Storyteller Marketer is on to discuss trends in influencer […]

Filed Under: Podcast

Developing a Media Outreach Strategy

April 24, 2016 By Mike Wood
Last Modified: December 11, 2019

Media outreach is one of the best ways to brand yourself. In fact, many of the articles you read today have been the result of media outreach. While many stories are developed by publications looking to report on a specific topic, many more stories are pitched to, and accepted by, people outside of that publication. […]

Filed Under: Marketing

Prospecting LinkedIn for Leads (Podcast)

March 26, 2016 By Mike Wood
Last Modified: February 14, 2023

You’re on LinkedIn. Now what? Darren Kurilko from LinkedIn Lead Ninja is on this episode of the Marketing Impact podcast to discuss how to best utilize your connections on LinkedIn. Find out prospecting methods such as connection requests, InMail, and taking your contacts offline. We also touch on profile optimization and finding your target market. […]

Filed Under: Podcast

Will Marketing Take Over Sales (Podcast)

March 25, 2016 By Mike Wood
Last Modified: February 14, 2023

Debbie Qaqish is on this episode of the Marketing Impact to discuss revenue marketing, the process of obtaining a measurable return from your marketing efforts. As a coiner of the phrase, Qaqish explains how sales and marketing are becoming synonymous. Listen as we discuss marketing quotas, sales cycles, and how the VP of Marketing needs […]

Filed Under: Podcast

Marketing Yourself Through Podcast Interviews (Podcast)

March 21, 2016 By Mike Wood
Last Modified: November 14, 2016Leave a Comment

Tom Schwab is on this episode of the Marketing Impact podcast to discuss how to market yourself through podcast interviews. We discuss how to find and land interviews on popular podcasts as well as what to prepare for when going on a show. Find out how podcasts convert better than blogs and how to promote […]

Filed Under: Podcast

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