Influencer marketing is one of the hottest topics in marketing today. By utilizing someone’s influence on the market, you can bring trust to your brand and increase revenue. But how do you find an influencer willing to endorse your product or service? Jason Quey from the Storyteller Marketer is on to discuss trends in influencer […]
Developing a Media Outreach Strategy
Media outreach is one of the best ways to brand yourself. In fact, many of the articles you read today have been the result of media outreach. While many stories are developed by publications looking to report on a specific topic, many more stories are pitched to, and accepted by, people outside of that publication. […]
Prospecting LinkedIn for Leads (Podcast)
You’re on LinkedIn. Now what? Darren Kurilko from LinkedIn Lead Ninja is on this episode of the Marketing Impact podcast to discuss how to best utilize your connections on LinkedIn. Find out prospecting methods such as connection requests, InMail, and taking your contacts offline. We also touch on profile optimization and finding your target market. […]
Will Marketing Take Over Sales (Podcast)
Debbie Qaqish is on this episode of the Marketing Impact to discuss revenue marketing, the process of obtaining a measurable return from your marketing efforts. As a coiner of the phrase, Qaqish explains how sales and marketing are becoming synonymous. Listen as we discuss marketing quotas, sales cycles, and how the VP of Marketing needs […]
Marketing Yourself Through Podcast Interviews (Podcast)
Tom Schwab is on this episode of the Marketing Impact podcast to discuss how to market yourself through podcast interviews. We discuss how to find and land interviews on popular podcasts as well as what to prepare for when going on a show. Find out how podcasts convert better than blogs and how to promote […]
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