Anchor text is extremely important when building a link profile. Some may disagree, but there are a few things that make anchor text almost as important as the site you are linking from. The main reasons why you need to pay careful attention to your anchor text is because of rank and Google penalty. One […]
What To Do When You Cannot Afford Publicity
So, you just started out in your new venture and are responsible for your own marketing and promotion. No biggie. Just open up that war chest and throw tons of money at a PR firm to get your message out. Okay, now back to reality. I have founded numerous businesses and don’t recall ever having […]
The Worst Guest Post Pitches Ever: Why Do You Still Send These?
Okay. I couldn’t stand it anymore. I receive horrible guest post pitches on a regular basis from people who don’t have a clue how to do it. I used to feel bad that some people just don’t get it, but there is just too much advice online nowadays to still come up with these terrible […]
3 Different Media Types for Your Digital Marketing Plan
Thinking of getting media coverage for your business? Great choice. Using media to establish your brand is mandatory in today’s digital age. However, you need to do it correctly. Having a digital marketing plan is one of the only ways to put yourself on the path to success. According to Forbes, brands need a strong […]
Link Diversity – Conquer Search Results with a Diverse Link Profile
Part of my work with brands includes helping them build a link profile. This includes internal links within their blog and landing pages as well as backlinks from other websites. Throughout the years, there have been many changes to the methods SEOs recommend for building links. This can be a problem for webmasters who build […]
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