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Don’t Rush Your Wikipedia Presence: It’s Not the Holy Grail

August 16, 2017 By Mike Wood

Every day I am inundated with emails asking for quotes to create Wikipedia pages. Inevitably, I turn many people down because they simply don’t meet notability guidelines. What comes next is surprising. After a few weeks, many of the leads that I turned down still wind up on Wikipedia. The page was likely created by […]

Filed Under: Wikipedia Writing Tagged With: Digital marketing, media outreach, Wikipedia

What To Do When You Cannot Afford Publicity

March 29, 2017 By Mike Wood

So, you just started out in your new venture and are responsible for your own marketing and promotion. No biggie. Just open up that war chest and throw tons of money at a PR firm to get your message out. Okay, now back to reality. I have founded numerous businesses and don’t recall ever having […]

Filed Under: Marketing Tagged With: guerrilla marketing, HARO, media outreach, public relations

3 Different Media Types for Your Digital Marketing Plan

October 29, 2016 By Mike Wood

Thinking of getting media coverage for your business? Great choice. Using media to establish your brand is mandatory in today’s digital age. However, you need to do it correctly. Having a digital marketing plan is one of the only ways to put yourself on the path to success. According to Forbes, brands need a strong […]

Filed Under: Marketing Tagged With: earned media, media outreach, owned media, paid media

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