Every day I am inundated with emails asking for quotes to create Wikipedia pages. Inevitably, I turn many people down because they simply don’t meet notability guidelines. What comes next is surprising. After a few weeks, many of the leads that I turned down still wind up on Wikipedia. The page was likely created by […]
What To Do When You Cannot Afford Publicity
So, you just started out in your new venture and are responsible for your own marketing and promotion. No biggie. Just open up that war chest and throw tons of money at a PR firm to get your message out. Okay, now back to reality. I have founded numerous businesses and don’t recall ever having […]
3 Different Media Types for Your Digital Marketing Plan
Thinking of getting media coverage for your business? Great choice. Using media to establish your brand is mandatory in today’s digital age. However, you need to do it correctly. Having a digital marketing plan is one of the only ways to put yourself on the path to success. According to Forbes, brands need a strong […]
