Wikipedia is the go-to site for people seeking information on various subjects. Despite its disputed accuracy, it is still one of the top 10 most visited sites. This means that although people do not see it as having reliable information, it is still the first place people stop to get their information. It has become […]

I will never disclose my clients as it exposes them to the nonsense associated with Wikipedia. If volunteer editors didn’t act in such childish ways, disclosure of paid edits would be more likely within the community. However, their conduct has forced me to put my client’s anonymity ahead of the community’s want to kill paid […]

Marketing and advertising have changed a lot over the last 20 or so years. We have seen the growth of the internet and its ability to act as a platform for a number of different unique marketing tactics. Businesses are starting to employ the use of social media as a way to both build up […]

All marketing strategies must involve some sort of Wikipedia page management. Managing your brand’s Wikipedia page is essential if one exists. As you do not technically control the content, you must watch to make sure that people are not introducing anything that does not belong on the page. Failure to monitor your Wikipedia page could […]

Wikipedia and academia have always been at war. The reliability of Wikipedia is often questioned and many educational institutions have banned its use for research. Even Wikipedia co-founder Jimmy Wales warns students about citing it as a source. However, if done correctly, Wikipedia can be a valuable research tool. It is critical to understand the […]